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I would like to present something new and singular to your photography audience, my thesis titled "Our Urban Fragmentation: The Aesthetics of Ambiguity" along with a collection of photographs alighting my study. My photographic exploration and study for a new aesthetic typology in the expression of our urban condition has been my ambition and project for the last seven years. In the process, I have considerable portfolio of experimental photographs in B&W and would like to introduce my work to your audience.

This has been a unique project, with implications for the imaging and image retrieval technology industry. It's also my proposal of a new photographic aesthetic, that plants the idea that photography can never be held hostage to the stillness aesthetic, better known as "Still life," which had dominated the field for over a hundred years. Since life is movement, and movement is fragmentary, it is ambiguous. In capturing our fragmentary condition: ambiguity, as it is, I realized the intrinsic beauty of ambiguity itself: the indefinite, textures of fragmentation, the asymmetry, the aberrations, vibrations, reflections and refraction that define our palimpsest urban condition. It is beauty that we must sense. If we can sense it, just like we sense cinematic montages that narrate a story. The ambiguity of our condition is the essence of great literature and cinema, it is, unequivocally, fine art, and why not in photography?

About author:

Raju Peddada was born in India, and became an American citizen to pursue his passions and ideas in the industrial arts. He is the CEO and Chief Creative Officer of the eponymous brand, PEDDADA that has been in existence since 1999. He holds twenty-two design patents, and is credited with critically acclaimed product launches. He is an artist, with exhibits at professional art galleries and Chicago's venerable SOFA shows. He also is a free-lance journalist, with over a hundred articles in literary and culture magazines, republished by the Bookforum and the NY Times. He writes on photography extensively, and has previewed and reviewed shows by the legendary photographer, Art Shay. Peddada's review book on Shay's exhibit titled “The Curative Literature of Art Shay” at the Loeb Gallery in Paris was praised as the best ever review, for the insights on the works of Shay. He has authored four books and is on the verge of releasing three new books. He also experiments in photography, and has created aesthetic categories he is getting ready to publish. He has been featured in scores of design-culture-social magazines as the “Taste-maker.” Peddada had been featured in a two page article in the Chicago Tribune's best selling edition for his design inventions. He was also highlighted on CLTV Cable news for his passionate design entrepreneurship.

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